About Arrabet

Advancing Moroccan Tech For Global Leadership

Our core values define who we are and drive everything we do. They are the foundation of our identity and the compass guiding each team member as we advance Moroccan tech toward global leadership.

what we do
what we do
Core Values

Our values are thepillars of everything we build. They shape our decisions, guide our ambitions,and define the standard we hold ourselves to — today and for the future.

Pioneering Purposeful Growth

We lead with intention, shaping growth that is deliberate, impactful, and built to last.

Forging Connections, Creating Opportunities

We build bridges across technology and innovation, unlocking potential and empowering progress.

Driving Excellence, Leading with Impact

We set the bar high, delivering excellence that resonates locally and inspires globally.

Anchored in Morocco, Powered by Vision

Rooted in our home, we harness our vision to advance Moroccan tech and redefine global leadership.

Story & Approach

How We Began and Where We’re Going

A DECADE OF ENTREPRENEURIAL EXCELLENCE

In 2010, two visionary entrepreneurs, Mohamed Benboubker and Youssef El Alaoui, embarked on a transformative journey by founding Mobiblanc Group. This entrepreneurial endeavor would go on to reshape Morocco's technology landscape and set the stage for an even grander venture – Arrabet Holding.

MOBIBLANC GROUP

What began as a promising startup soon flourished into a force to be reckoned with in Morocco's tech industry. Under the leadership of Mohamed Benboubker and Youssef El Alaoui, Mobiblanc Group rapidly evolved into a leader and benchmark on the Moroccan market. Their innovative solutions, commitment to quality, and relentless pursuit of excellence propelled the company to unparalleled success.

STRATEGIC SUBSIDIARY

Recognizing the vast potential of Mobiblanc Group, Mohamed Benboubker and Youssef El Alaoui strategically positioned it as the cornerstone of Arrabet Holding. This strategic move laid the foundation for a broader, more diversified tech ecosystem poised for exponential growth.

DIVERSE ENTREPREUNARIAL VENTURES

Mohamed Benboubker and Youssef El Alaoui didn't stop at Mobiblanc. Their entrepreneurial spirit led them to create a constellation of over a dozen tech-driven companies, each contributing uniquely to Morocco's tech ecosystem. These ventures spanned various domains, demonstrating their versatility and innovative prowess.

TRANSFORMATION INTO ARRABET HOLDING

With their extensive entrepreneurial portfolio and a grand vision for the future, Mohamed Benboubker and Youssef El Alaoui orchestrated the transformation of their ventures into Arrabet Holding. This strategic move allowed them to consolidate their assets, expertise, and resources under one powerful entity.

A HOLDING WITH VISION

Arrabet Holding isn't just a collection of companies; it's a vision in action. Mohamed Benboubker and Youssef El Alaoui, each approaching technology in their unique way, have come together to create a formidable force. Their journey from the inception of Mobiblanc to the formation of Arrabet Holding is a testament to their commitment to progress, innovation, and the relentless pursuit of excellence.

experience

Key Points That Define Our Success

Get In Touch
Get In Touch
15
Years

Years of Tech in Morocco, Sub-Saharan Africa, Europe & Middle East

300+
Strategic Projects

Empowering progress for a transformative future

500+
Projects Value

Hiring since 2010

VENTURES FAQ

Do you have questions?

What stage(s) do you invest in?

Our core investments are in seed stage companies. This includes pre-seed, seed, seed extensions, seed plus or however else the market chooses to describe it. This is where we're best suited to add value and we partner with founders anywhere from inception, to exhibiting early signs of product-market fit to those bridging to the next inflection point.

What sectors and business models do you invest in?

We're largely focused on businesses that use technology or the emergence of new platforms to disrupt the status quo. In terms of business models, we've invested and developed expertise in consumer, SaaS, marketplaces, enterprise, and payments based businesses.

Do you have valuation targets for your initial investment?

Our valuation targets are informed by the current seed stage market, including the location of the company.

How much do you initially invest and what percentage ownership do you target?

We target initial commitments of $500K - $2.5M for between 8%-15% ownership of a company. Our reserve model is fluid and adjusted regularly.

Do you lead, co-lead or participate in the round?

Given we have a concentrated strategy, we generally like to lead or co-lead investments. For investments in Morocco, we are likely to lead or co-lead. For investments in our other active geographies, we are likely to co-lead or be a participant in the round.

Do you invest in pre-revenue companies?

Yes. Our willingness to invest earlier is largely driven by having conviction in the team, the market opportunity and alignment around the strategy to get to the next set of milestones.

After the initial investment, does the fund continue to invest in the company?

We reserve additional capital for each investment and apply those reserves based on the progress of the company. We usually look for a new lead investor to price the next round, but on occasion, we will price it ourselves.

Who will we interact with from the fund?

Post-investment, there will be a mutually agreed upon lead from the fund, but we encourage entrepreneurs to leverage the collective strength of the fund where appropriate. For certain initiatives, our operations team will lead efforts and interactions directly with the company.